This relaunch campaign redefined The Irish News, not just as a trusted local title, but as a dynamic, multi-dimensional publication relevant for today’s reader.

The campaign reintroduced audiences to the full scope of the editorial voice, from national reporting to global analysis, business, culture, commentary, and sport.

Visually the campaign is anchored in the tactility of print a folded newsprint woven into a digital-first rollout. This quiet analogue gesture paid tribute to legacy while asserting a confident, contemporary presence across high-impact digital out-of-home.

The result was a bold repositioning that reconnected loyal readers, reached new ones, and reaffirmed The Irish News as an essential voice in the evolving media mix.