The brief for the Q Radio OOH campaign was to amplify brand visibility and reinforce the station’s growing listener base across Northern Ireland. 

Our campaign strategy used the existing brand and focused on high-impact, digital out-of-home placements, delivering concise messaging optimised for glanceability, recall and brand attribution. 

Deployed across multiple cycles on premium digital inventory province-wide, the campaign leveraged audience proximity and frequency to drive tune-in. 

The result was a clear, compelling reminder that Q Radio continues to lead with energy, reach, and relevance in a crowded audio landscape.