Aisling Lalor approached us in 2017 to develop a brand identity for her new practice in Carrickfergus, in 2024 she moved the practice to east Belfast and asked us to help develop the brand for this new site. Over the years Aisling has extended the offering from dental through to cosmetic including skin and body treatments. This holistic approach to building patients confidence is a big part of their success. We realised the new logotype featuring bespoke letterforms before applying it to the new premises, packaging, associated literature both printed and digital.